Even during “the age of machines” artists started searching for different paths of income. They, also, in India highlighted the fact that handicrafts should be seen as a catalyst for national tourism. Which lift up the position of the country as a cultural tourism destination. Unlike the period before the Industrial Revolution, diversification of handmade products was required. So, the notion of design was induced during the Industrial Revolution. Style, glamour, color, and form of objects are given too much importance. Artisans have focused on developing a new line morphology through the use of new techniques like painting, sculpture, and architecture in order